Navigator Research: 2022 Midterm Voters: What Issues Mattered Most?
- 31% of “winning swing” voters said Social Security/Medicare was a top issue in determining their vote. It was their number three issue right behind inflation and abortion.
Navigator Research: 2022 Midterm Voters: Black Voters
- 56% of Black voters over age 65 ranked Social Security/Medicare as their most important voting issue — the number one issue by a 22 point margin.
- Among all Black voters, Social Security/Medicare was the number three voting issue, right behind inflation and abortion.
Navigator Research: 2022 Midterm Voters: Hispanic Voters
- 58% of Hispanic voters cited “the future of Social Security and Medicare” as a reason to support Democrats — tied with abortion as the top reason.
AARP: Poll of 63 Most Competitive Congressional Districts Shows Older Voters Were the Deciders in 2022
- In competitive districts, voters age 65+ supported Democrats by 3 points. Social Security was the third most important issue for voters over 65, and the second most important issue for women over 65.
- Voters who ranked Social Security as one of their top two issues backed Democrats by 59 points.
Data For Progress: Democrats on Offense: Messages That Win
- Voters are very concerned about Republican threats to Social Security.
- Democratic messages on protecting and expanding Social Security were some of the most effective messages for Democratic candidates. “Social Security was the top performing issue area among 12 that we tested.” (Page 60)
- Democrats spent $23 million on Social Security focused ads between Labor Day and Election Day. (Page 70)
- In the final week before the election, 15% of Democratic ads mentioned Social Security. (Page 80 – several specific examples of Social Security ads are given)